Privacy policy
Last updated: 25 July 2026
This Privacy Policy explains how LACALUT® Australia (Smartek Labs Pty Ltd, ABN 86 628 313 539) ("we", "us", "our") collects, uses, stores and discloses your personal information when you visit, use or make a purchase at lacalut.com.au (the "Site"), or otherwise deal with us. We handle personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Information We Collect
| Category | Examples |
| Contact & order details | Name, email address, phone number, billing and shipping address, order history. |
| Payment information | Card and payment details are processed securely by our payment providers — we do not store your full card number. |
| Device & usage data | IP address, browser and device type, pages viewed, and how you interact with the Site, collected via cookies and similar technologies. |
| Communications | Messages, reviews and correspondence you send us, and your marketing preferences. |
How We Use Your Information
We use your personal information to:
- Process, fulfil and deliver your orders, and manage returns and refunds.
- Provide customer service and respond to your enquiries.
- Send order and shipping updates.
- Send marketing and promotional messages where you have opted in (you can unsubscribe at any time).
- Detect and prevent fraud, and keep the Site secure.
- Improve our products, Site and service.
- Meet our legal and regulatory obligations.
Who We Share It With
We do not sell your personal information. We share it only with trusted parties who help us run our business, and only as needed:
- Shopify — our e-commerce platform, which hosts the Site and processes orders.
- Payment providers — to process your payment securely.
- Shipping and fulfilment partners — to pick, pack and deliver your order.
- Marketing and analytics providers — such as email, advertising and analytics services, to send communications you have opted into and understand how the Site is used.
- Professional advisers and authorities — where required by law, or to protect our legal rights.
Cookies & Tracking
We use cookies and similar technologies to keep your cart working, remember your preferences, measure Site performance, and deliver relevant advertising. You can control or disable cookies through your browser settings, though some features of the Site may not work as intended if you do.
Marketing & Your Choices
If you have opted in to marketing, you can unsubscribe at any time using the link in any email, or by contacting us at [email protected]. We will action opt-out requests promptly.
Overseas Disclosure
Some of our service providers (including Shopify) may store or process data on servers located outside Australia. Where this happens, we take reasonable steps to ensure your information is handled consistently with the Australian Privacy Principles.
Data Security & Retention
We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. We keep your information only for as long as needed to provide our services and to meet our legal, accounting and tax obligations, after which it is securely deleted or de-identified.
Your Rights
You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate. To make a request, email us at [email protected]. We may need to verify your identity before actioning your request.
Complaints
If you believe we have mishandled your personal information, please contact us first at [email protected] so we can try to resolve it. You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
Children
The Site is not directed at children, and we do not knowingly collect personal information from anyone under 16.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date above shows when it was last revised. For returns and refunds, see our Refund Policy; for delivery, see our Shipping Policy.
Contact Us
| Detail | Value |
| Trading name | LACALUT® Australia |
| Legal entity | Smartek Labs Pty Ltd |
| ABN | 86 628 313 539 |
| Address | 4 Tamarang St, Tarragindi QLD 4121 |
| [email protected] | |
| Phone | 1300 030 422 |
| Website | lacalut.com.au |
LACALUT® is one of Germany's oldest oral healthcare companies with 100+ years of specialisation in caring for bleeding, swollen and inflamed gums.
Today, LACALUT® is best known for making the most premium toothpaste products in Europe and is popular with people who only want to use the best oral health products.
LACALUT® is one of Germany's oldest oral healthcare companies with 100+ years of specialisation in caring for bleeding, swollen and inflamed gums.
Today, LACALUT® is best known for making the most premium toothpaste products in Europe and is popular with people who only want to use the best oral health products.